C Data
Your market data belongs to you.
Everything we learn about your buyers while we work is built in your own systems from the first day. When we leave, nothing leaves with us.
01 What we gather
Business facts, kept to the point.
We build a picture of the companies in your market and the people who buy what you sell. Their roles, what their organization is working on, and the reason we think a conversation makes sense right now.
We stick to working information about working people. If a fact does not help us write a better message, we do not keep it.
02 Where it lives
In your system, not ours.
We work inside your CRM wherever we can. Accounts, contacts, research notes, every message and every reply sit where your team can see them as they happen.
That means no export at the end and no surprise about what we know. You can look over our shoulder at any point, and we would rather you did.
03 Checked before use
Clean in, clean out.
Before anyone is contacted, we check that the person is still in the role, that the company fits, and that they have not asked you or us to stay away. Existing customers and anyone you name are left alone.
We would rather lose a contact than embarrass your brand with a stale one.
04 Measured against a baseline
We agree the yardstick first.
At the start, we sit down with you and agree what good looks like and where you stand today. We report against that baseline, in plain language, from your own records.
No borrowed benchmarks and no vanity charts. If something is not working, you hear it from us before you spot it yourself.
05 At the handoff
What stays with you.
- The account and contact records, with the research notes that explain each one.
- The full history of what was sent, to whom, and how they answered.
- The list of people who asked not to be contacted, so their wish outlasts our time with you.
- The definitions behind every report, so your team can keep measuring the same way.